BACARDÍ
SUMMER SOCIAL - COCKTAIL VIDEOS
We created a visual world for BACARDÍ that sums up the summer in iconic visuals, colors and shapes in a slightly graphic way.
We found balance between the graphic approach – hard shadows and bright colors – and reality. Creating this authentic world where our cocktail videos will live owned by our brand.
MY ROLE: This was one of my first shoots from start to finish. From creative process, to bidding directors, the shoot, through post production I was able to assist and be hands on with the team of producers.
When life gives you limes, make a BACARDÍ Mojito. BACARDÍ Mojito: 2 parts BACARDÍ Superior rum; 4 lime wedges; 12 fresh mint leaves; 2 heaped tsp of sugar; 1 part soda water/club soda; Sprig of fresh mint to garnish
Stir up your summer with the BACARDÍ Banana Tropical Rum Punch. BACARDÍ BANANA Tropical Rum Punch: 4 parts BACARDĺ Banana 2 parts BACARDĺ Superior Rum 2 parts Coconut Water 2 parts Orange Juice 2 parts Lemon Juice 2 parts Simple Syrup
Toes in the sand, BACARDÍ Rum & Cola in hand. BACARDÍ & Cola: 1 part BACARDÍ Superior 2 parts cola (bottled)
Squeeze all you can out of summer with a BACARDÍ 8 Old Fashioned. Bacardi 8 Años Old Fashioned: 2 parts BACARDI 8 Años Rum 2 dashes aromatic bitters 1 tsp Sugar Splash of Water 1 Orange peel
Agency: BBDO NY
Art Director: Pedro Sampio
Copy Writer: Kat Kravas
Producer: Katie Greene
Junior Producer: Regan Wallace
SUMMER SOCIAL - CINEMAGRAPHS
Coming soon :)