CUNARD CRUISE
In my Intro to Advertising class I was still a public relations major but after the fact, I switched to the dark side of advertising because I fell in love with it.
For our class we have to do a full Ad campaign, which is a big assignment for a class full of kids that don't know anything. My agency (Blackbirds) were assigned Carnival Cruise but since multiple groups had the client we asked if we could choose from one of Carnivals multiple cruise lines and we decided on Cunard. The first ocean liner that had a legacy for 175 years. I turned into a competitive soul that had to win the campaign. We won 2nd overall for the final campaign out of 25 different agencies and after the fact I knew I was hooked. We created new print ads for Cunard, a new logo that show cased the 175th anniversary and even created a smart phone app for those passengers.
